Instructions for web publishers
Every month you will get a report with Google Analytics statistics for the pages you are responsible for. Please let Inger Ekström know if you do not want this report.
Remember you have 10 seconds to catch the visitor, maybe shorter nowadays!
- begin with the most important things – what you do and why this is interesting
- use image captions that are explanatory and not too long
- use active verbs and don’t be afraid to be personal
- use subheadings and lists to break up your texts
- use lists when you list things
- use a blank row as paragraph divider
- use the RefMole-script to automatically fetch references to publications
- check that your pages are up-to-date at least two times a year
- always check that it is ok to publish the images you use. Who has the copyright?
- open links to other file-formats (pdfs, docs, xls) in new windows and write the file type and size in the link
- write a descriptive link text and always inform the visitor if you send them to another website
- tag all files and pages
- delete all unused material
- begin with background and explain every little detail before you tell the visitor what you do!
- use images as a pretty design element without meaning. If they don’t add anything to the text – skip them
- never ever use passive verbs!
- write paragraphs that are too long
- use references in the texts, that just makes it harder to read. This is a web text, not a scientific article. Link if you must, and make sure that the article is readable outside LUs net
- manually write reference lists or link to reference lists in pdfs, they are out-dated before you publish
- use the web as an archive. If something is ended make it clearly state so if it is still requested BY THE VISITORS (look in google analytics if you are unsure)
- open links to other web pages in a new window
- name links “read more”
- mix languages
- create duplicates if not utterly necessary
Do not forget that the more pages the higher are the cost. Both in lost visitors that do not find their way and in salary for the people who do the updating! K.I.S.S.! Verva has created a good checklist for what to think about when publishing on the web (in Swedish; doc; 590 kB)
Try to see our website as a whole. Put your news at the start page and if you want to display them on your research group page use a rss-feed. Do not have an address fact on the first research group page Just write in what building your research group is residing. All the addresses are on the contact page and the footer. No need to have them on all pages.